Sunday, October 16, 2011

That Mysterious World of Advertisements


From time immemorial, the best of the selling techniques has been Advertisements. In between that one movie you had been waiting to watch for so long on T.V. ..comes an half an hour long advertisement making you flip the channels, search for new shows but ends up in finding the advertisement on every other channel you flip. :D

They say- "First impression is the last impression." It might not go right for every damn thing in the world but goes very true for the lucrative ads people make.
You can have a look http://www.hongkiat.com/blog/70-creative-advertisements-that-makes-you-look-twice/  for the same. 

I would say we have always had a series of creative people who have made one of the best ads ever. Also, people might not have necessarily bought the things after seeing the ads but we definitely appreciate the effort.

I have my Facebook page glowing with the ads every now and then.
The Kitkat ad which says- "Have a break, have a kitkat" is counted on my list as one of the cutest animations portrayed. Such a simple way to say -It's a beautiful life, but you should have some spare time to witness it.To be true enough, I still think it was the charm of the ad which made me replace Cadbury from Kitkat.

The same goes for Idea's -"What an idea Sirji" and especially to the 3G par Busy ...The first look made me laugh aloud.The second one- what a brilliant way to mock at yourself and still show the brilliance of 3G technology.
 But the creativity is not visible in every ad we see. Last night, while flipping the channels-I saw some of the worst ads made-One of the leading ones is new EverReady ad. It's horrible with no limits. 

"Washing powder Nirma" is still hummed and still recalled. That's when we say-"Old is gold."
 The Loreal, Pantene, Garnier and so on..ads make the natural beauty their own discoveries. And we the people believe every minuscule of it. Rather, we don't believe it but are always willing to try something new. The sales rise. The latest Handbags ad featuring Kareeena Kapoor is one of the best showing the mood swings. You will definitely want to see it again. The ad is about a girl searching for a perfect Black hand bag and ends up buying an orange one. The basic aim was to satisfy your customer and tolerate their drastic mood swings. But, orange-GO GET A LIFE!! An orange hand bag sucks. I would have appreciated the ad more if it had not been the poor choice of color.

Advertisements, sales and popularity probably have become partners. Each one contributes to the success of another. 

You can witness the same advertising policy and charm during the release of a movie. Everyone would  remember Ghajini and Ra.One's publicity stunt. 

That mysterious world of advertisements is just like "THE CONFESSIONS OF A SHOPAHOLIC." If you don't know about it-Confessions is a movie about a girl who loves shopping to the heights. I have always loved the movie and specifically the shopping part. Advertisements- They make you believe, they make you want things and actually fall for them. You might feel I am exaggerating.
So, how many of you love your iPhone, Samsung Wave or HTC as a matter of fact. Many  of us. Steve Jobs was so true when he said that you often need to tell people what they actually want by making them seeing one.

Advertisements did the same.

Thursday, October 13, 2011

How much is too much?


They say – “Excess of everything is harmful”.



An extra sweet coffee is equivalent to the  pain in the  ass as is caused by overburden of work.

From excess clothes in the wardrobe which makes it clumsy each day to a huge gathering where people become crowd- & The list goes on.

But when do you come to know that the necessary things in life just became excess. Of course, the question sounds stupid when it is terms of sugar in your coffee. But, is it really that funny?
The last few days have left me pondering- How much is too much?
Every human being is unique. But in spite of the differences , every one gets happy, sad , excited and loses his patience.
The bounds of the familiar emotions I mentioned above are not defined. They say patience is a virtue.
And, there's no limit of patience.

I was once asked - Which is better-Being Patient or being cool?
This dates back to college where I didn't understand the difference between the two much.And I replied -Patience.

But today being Cool is more appealing as the difference is perfectly understood. :)

The last couple of days or  may be months have left me pondering over a series of emotions- I could not understand whether it is Depression, irritation, frustration,expectation or a series of dissatisfaction. Although, whatever it might be, it left me with the feel how much is actually a tolerable range for a normal human being.

And, certainly my limits have been crossed at certain times too. But, the only thing I could not understand is-

They say- Patience is a virtue. But, did it even crossed anyone's mind that it might become your weakness as well.
Of course the outcome of such bursts is not overwhelming. You end up being caught in disturbing situations.

In these few months/days,
1.Patience might be a virtue, but even it's excess makes you feel weak and helpless inside. And you can see that change in yourselves in and out.

2.They say being short tempered is a lack of trait. I agree. But, not getting angry when you actually need to reflects-
 a)The unresponsive behavior which leads you to become monotonous and emotionless.
 b) Also affects the human characteristics.
 c)Too much of patience makes you lose your inner self.

3.Get angry,abuse people but just try not to do the same on the risk of your job. Rather, be prepared you have another one in your hand. :D

I have often felt the need to answer this one- You never know how much is too much until the same circumstances are faced by you.
Even excess love turn you disappointing.If a certain someone asks you about your daily routine at the same pace each day- the boredom in relationship starts reflecting and a day comes when you feel it's better to let go even if it had been the best you have had all through your life.

It's better to clear away things as they pass on. Sometimes, clearing away your head makes space for new tortures to be accommodated.

Neither does everyone understand the same, but it gives a relief to know that I just understood it.



Little did I know !!

 My heart is weeping today, It is not just my eyes. My soul is dead today,  Not just my body. When you try to be brave,  But the heart has g...